Yogesh Snehi is a faculty member at Ambedkar University, Delhi. His major teaching and research interests focus on popular culture. He tends to comprehend the social formation of Punjab through an understanding of Popular Sufi Shrines and investigate the long term processes of region formation, debates on identities and growth of communalism. He problematizes the prevalent communal reductionism of historiography in contemporary Punjab and offers a critical insight into local and regional processes of social formation. His research provides a methodology to theorise the ‘popular’ which is people‐oriented and appreciates the organic relationship between various identities.